There is a common factor we hear from our clubs that are successful in retaining active memberships. We want to share that common factor with all of you! Personalized attention.

What is personalized attention? It is important to have that front desk person there to greet everyone with a smile. It is much more important to be more than the smile; be the face that your members see. What we mean by that is to interact with your members so they know that they are being seen. Make each interaction with your member personalized attention. Get to know them and let them get to know you and your club.

Wanting a change is what gives people the motivation to come in and accountability is the key to keeping them motivated. Get started now. If you have a member coming in three times a week but you don’t see them for a week, pick up your phone. Call or text the member and let them know you noticed that they weren’t there. Ask if they were on vacation, ill, or got too busy. Remind them why they joined your club, how great it is to see them, a new class they might want to try or just talk to them and get them re-engaged right away. It is easier to break a habit than to start a new one. Don’t give your members a chance to get out of the habit of coming in for a workout.

It may take a few texts or calls but keeping your members engaged is the key to your success as much as it is to their success.