Post Pandemic Numbers and Good News

June 16th, 2022

Spring of 2020 brought many of us to breaking points. We were thrown into these so-called learning opportunities that we would’ve preferred never to have experienced. But here we are two years later with our heads held high and pushing to be better than ever before. We have learned from the experience and we are here to tell you that there is “good” in the numbers. We have heard your words, your concerns, and your stories. We listened. We want to highlight the positives because sometimes in life, it isn’t about the answers, but about the opportunities.

  • Many facilities are back to 75-80% pre-COVID memberships. The great news is that with these membership numbers, the facilities daily usage has increased from pre-COVID.
  • Many of the memberships that were cancelled were members who did not use the facility but had continued paying their membership dues prior to 2020. There was a lot of agreement that the current memberships include good, new members and dedicated/active long-term members.
  • Facilities started looking at their membership rates, as some of them had not been updated in over 5 years!
  • Facilities took the down time in 2020/2021, to cut revenue if it was costing them additional staffing issues and wear-and-tear on the facility. Clubs took the opportunity to make some overdue changes and some tough decisions that in the end helped them stay afloat and grow.

Keep your eyes and ears on your market and watch the trends in the fitness industry. What is working today may get you by tomorrow but might hold you back in the years ahead.

 ~”Don’t get stuck in the past, use it to fuel your future” -Unknown

Caffeine and Your Workouts

June 9th, 2022

I love walking into the office after that first pot of coffee is done brewing in the morning. I wasn’t always a coffee drinker, but I have always thought the smell was warming, welcoming, and energizing. Of course, coffee isn’t the only source of caffeine and caffeine is a big topic in the fitness industry. Does caffeine affect your performance? Should we be preloading caffeine before an intense workout? I found this great article from healthline.com on this exact topic! The article breaks down the questions you too may have pondered regarding caffeine. Take a few minutes to review the article and let us know what you think; will you be incorporating caffeine for your fitness benefit or will you be sticking to a cup on your commute or with your morning breakfast?

~Procaffeination (noun) the tendency to not start anything until you’ve had a cup of coffee

Thanks for a great day

2022 NIHCA Spring Conference & Exhibit Expo

Click on the picture below to see the amazing day had by our attendees, sponsors, and hosts! Thank you to all in attendance for making this a great conference full of learning and networking.

May 2022 Spotlight Winner

May 26th, 2022

Programming is the heartbeat of fitness facilities and community centers. We have put a lot of focus on programming over the last year because it is one of the top requests we receive from our NIHCA members. With summer approaching so quickly, we asked our members to send us a video with the programming they have prepared to offer this summer.

Congratulations to Heroic Fitness in Harrisburg, SD!

Heroic Fitness is evolving with the times and has re-invented their summer program for their youth athletes. This includes the athletes having access to an app on their phones to track their progress through the summer. Click on the video below to hear the enthusiasm from Mal:

 

What would you do with a $100 check from NIHCA? Get your entries in now for our July 2022 Spotlight Contest!

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