May 2, 2021

2020 will forever be burned into our memories. However, we learned a LOT that year and we need to hold on to those lessons.

Today we are going to discuss decreased Membership revenue ???? . When you see your membership revenue decrease by 20% or more, it is time to take action and not a time to wait until Fall or the New Year. How do we stay in business? We stay in business with increased revenue, so let’s get to work on moving forward. Take action and be proactive.

Big talk, right? We can back it up. NIHCA has been promoting a Reactivation Campaign to help clubs get their members to come back. Yes, it is a simple call campaign that involves a little elbow grease. Reach out to your members who have canceled their membership or put their membership on hold but haven’t been back. We aren’t telling you to make cold calls to your neighbor but to reach out to your past members. Dedicate 2 weeks to this call campaign and you will see significant results.

We have heard back from clubs who have had great success with the Reactivation Campaign. You have to put in the work, but putting in the work will bring positive results!

Call us today to get your hands on THE Reactivation Campaign.